Snapchat IPO: A Cautionary Tale

By: Courtney Gilmore,   The much-anticipated public offering has finally been filed as of February 2.[1] Snapchat, formally known as Snap Inc., has officially requested a spot on the New York Stock Exchange under the ticker symbol SNAP.[2] The company took advantage of the JOBS Act (Jumpstart Our Business Startups), …

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Youtube, You Disclose

By: Brad Stringfellow,   The FTC is cracking down on social media ads and seeking to enforce proper disclosure amongst celebrity endorsers and advertisers. The means by which people connect with one another seem to be expanding at an ever-increasing rate. As conventional media loses its predominant grasp on consumer …

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