by Anne Curtis Saunders, Associate Staff
Last week, the ever-innovative Google acquired Nest Labs (Nest), a small Palo Alto operation, for a whopping $3.2 billion, roughly five percent of Google’s available cash. Nest is a producer of “reinvented” home products, an example of which is its cutting-edge thermostat that “…learns your schedule, programs itself and can be controlled from your phone,” and may lead to reducing “your heating and cooling bills up to 20%.” To me, someone who spends far too much time adjusting the thermostat several times a day to get the temperature just right, this thermostat sounds sensational and approaches necessity. Nevertheless, why does Google want it?
Danny Sullivan, leader of and journalist for Search Engine Land, a search engine news and information site, says that “Google likes to know everything they can about us, so I suppose devices that are monitoring what’s going on in our homes is another excellent way for them to gather that information.” He further asserts, “[t]he more [Google is] tied into our everyday life, the more they feel they can deliver products we’ll like and ads.” And, it is the sharing of this information data that has consumers concerned.
 Barry Ritholtz, Google Plays Smart Defense by Buying Nest, Bloomberg (Jan. 22, 2014, 7:46AM), http://www.bloomberg.com/news/2014-01-22/google-plays-smart-defense-by-buying-nest.html.
 Life with Nest Thermostat, Nest, https://nest.com/thermostat/life-with-nest-thermostat/ (last visited Jan. 23, 2014).
 About Search Engine Land, Search Engine Land, http://searchengineland.com/about (last visited Jan. 23, 2014).
 Claire Cain Miller, For Google, A Toehold Into Goods for a Home, The New York Times (Jan. 13, 2014), http://www.nytimes.com/2014/01/14/technology/google-to-buy-nest-labs-for-3-2-billion.html?_r=1.
 Privacy Statement, Nest, https://nest.com/legal/privacy-statement/ (last visited Jan. 23, 2014).
 Valentina Palladina, supra note 6.