Apple Vision Pro: Can it See China?
By Jarrid Outlaw
Apple is slated to release their next big market product the “Apple Vision Pro” early next year.[1] The vision pro is an augmented reality (AR) headset that also acts as a standalone computer.[2] Apple proclaims this product to be the first “spatial computer.”[3] It combines everyday apps we use on our phones and computers and projects them as an interactive canvas, while still allowing the user freedom to see the environment around them.[4] It also connects with MacBooks, allows you to make the canvas as big and small as you want, has state of the art resolution, and works as a standalone computer.[5] Tim Cook, Apple’s CEO, had this to say, “Apple Vision Pro introduces us to spatial computing. Built upon decades of Apple innovation, Vision Pro is years ahead and unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations. It unlocks incredible experiences for our users and exciting new opportunities for our developers.”[6] Though Apple has come up with numerous new and exciting technological innovations, they will have a hard time in the global market due to China’s trademark law.[7]